Post-purchase upsells
A recommendation that goes with the order.
The order is not the end of the conversation.
Next Order messages shoppers after they buy, recommends what fits, and answers questions on iMessage.
28% of attributable revenue from recovered and post-purchase orders.
Entry 01 / Thread
A post-purchase thread, start to finish
Thanks for your order, Sam. Your light roast is confirmed. Any questions?
I only have a drip machine. Is whole bean a problem?
You would need to grind it first. This roast also comes pre-ground.
Pre-ground is easier. Can you swap my order?
The team can swap it. I can ask them, or send a link to the pre-ground bag.
Complete orderCan I add a refill pack to the order I just placed?
That is up to the store's team. I will ask them.
Okay. When does it ship?
The shipping page lists dispatch times. I will not give you a date.
Complete orderYou left protein bars in your cart. Anything I can answer?
Do they contain nuts? My brother has an allergy.
The ingredient list includes peanuts. I cannot speak to cross-contact, so please check the label.
Is there a nut-free flavor?
The product page shows two flavors without nuts listed.
Open product pageEntry 02 / Process
From first order to second
- Connect
Connect the store
Next Order reads orders and the catalog.
- Approve
Approve what it says
You approve the information and the products.
- Thread
A purchase opens a thread
Stalled carts start one too.
- Fee
We earn on what it adds
Orders traced to the thread, against the holdout.
Entry 03 / Moments
Five moments the AI works
Abandoned carts
Follows up on the items left behind.
Abandoned checkouts
Asks what stopped the order.
Product questions
A reply with a question gets an answer.
Objection handling
Sizing, shipping, policies. Only from store information.
Entry 04 / Versus
Silence, or a conversation
Today
- 01Order placed, receipt sent.
- 02Questions have nobody to answer them.
- 03The second order comes from ads again.
With Next Order
- 01The order opens a thread.
- 02The AI answers from approved information.
- 03It recommends something that fits.
- 04The second order is traced against the holdout.
Entry 05 / Report
What a cohort report looks like
| Cohort | Messaged | Held out | Incremental revenue |
|---|---|---|---|
| Consumables buyers | – | – | $– |
| One-off buyers | – | – | $– |
| Recovered carts | – | – | $– |
| All cohorts | – | – | $– |
Illustrative format. No real figures.
Entry 06 / Rules
Rules of the thread
The store decides
You approve what the AI says and recommends.
No pushing
No discounts unless allowed. Questions first.
Handoff
No approved answer? It says so and hands off.
Permission and STOP
Only permitted shoppers. STOP ends the thread.
How orders are counted
Traced to a reply, link click or code in an agreed window.
Message log
Every message is logged and readable.
Entry 07 / Statement
Pay from the revenue it adds
Per period
The fee is 28% of attributable revenue from recovered and post-purchase orders, with the window agreed in writing. If no order traces to a thread, there is no fee.
| Orders traced to a thread | – |
|---|---|
| Held-out baseline | – |
| Incremental revenue | $– |
| Fee rate | 28% |
| Fee for the period | $– |
| If nothing is traced | $0 |
Illustrative. Every figure is a placeholder.
Entry 08 / Questions
Questions about texting after purchase
How does the AI know what to say?
From the order plus product and policy information you approve. You also approve which products it may recommend.
What if it does not know an answer?
It says so and does not guess. Your team can take the thread.
How do you attribute revenue?
An order counts when traced to a reply, a checkout link click or a code we sent, inside an agreed window. A random slice of shoppers is held back with no messages, and the fee applies to the incremental part.
How does pricing work?
28% of attributable revenue from recovered and post-purchase orders, agreed in writing before launch. If no order traces to a conversation, there is no fee.
Is this just another SMS sequence?
No. A sequence sends fixed messages on a schedule. This starts from the order, takes replies and answers them.
How much control do I have?
You approve what it says, what it recommends and whether any offer is allowed. You can read every message.
What stores is this for?
Shopify merchants with steady acquisition and few repeat buyers. Catalogs with consumables or natural add-ons fit best.
How quickly can it launch?
We scope it with you. Setup is usually short, and the written terms come first.
How are permissions and messaging compliance handled?
Messages go only to shoppers the store has permission to contact. STOP is honored. Quiet hours are respected.
What about iMessage and SMS?
Threads run on iMessage. If a shopper's device cannot receive it, a fallback channel is used.
Will texting after purchase annoy customers who already paid?
Messages go only to shoppers the store may contact, start from the order they placed, and stop at the first STOP. You decide what it sends.
Entry 09 / Open
Plan your next order
- 01Tell us about the store
A revenue band is enough.
- 02We map a thread
A sketch of your first message.
- 03Agree the terms
Rate, window and approvals, in writing.